Strategic Consulting for Operations, Franchises, and Brand Growth
Driving Efficiency, Consistency, and Success
Providing comprehensive franchise and operations manuals to support global brand expansion and streamline internal operations
Crafting SEO-driven strategies and content to boost search rankings, enhance online visibility, and drive engagement
Developing compelling investment decks, company profiles, and financial summaries to attract investors, secure funding, and enhance market positioning
Providing comprehensive franchise and operations manuals to support global brand expansion and streamline internal operations
BENEFITS
ACTIONABLE STRATEGIES
Persuasive, results-driven copy and communication and marketing strategies designed to inspire action and achieve measurable outcomes.
OPTIMIZED VISIBILITY
Enhanced online presence through strategic SEO, increasing website traffic and brand discoverability
VERSATILE EXPERTISE
Diverse content and strategies tailored for industries ranging from fashion and F&B to fitness and retail, ensuring relevance and adaptability.
AUTHENTIC BRAND VOICE
Strengthened brand identity with a consistent, engaging voice that resonates with target audiences.
FRESH PERSPECTIVE
Innovative insights into a company’s goals, vision, and, audience, creating strategies that drive growth and connection.
A BIT ABOUT ME
Crafting strategies, building brands, driving growth
Strategic thinking and compelling content are at the heart of everything I do.
As the founder of a content and strategy consultancy based in Amman, Jordan, I bring over 16 years of expertise in operations consulting, franchise development, and brand strategy. My professional journey began at Deloitte, where I sharpened my analytical and strategic skills, followed by leadership roles as Editor for U Magazine and Co-founder and Editor-in-Chief of Elmuda, a start-up fashion e-commerce platform.
I specialize in delivering tailored solutions, from crafting comprehensive franchise and operations manuals to developing impactful brand, marketing, communication, and content strategies. My work spans diverse industries, including designing a brand strategy for a premium coffee shop in Beirut and producing custom content for global audiences.
Let’s build stories and strategies that resonate.
WHAT PEOPLE SAY
Katy Chumuburidze
Former Deputy Chief of Party, USAID ERA
"Badea is truly a gifted strategist, content writer, and professional consultant who is a pleasure to work with. She has her unique and creative approach to understand the scope for any project, plan and execute in the best possible way. She is great at bringing people together within her enormously large network of business community and make strategic decisions.
Badea strives to deliver excellence!"